Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified.

Detailed information on the subject of data protection can be found in this privacy policy.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may include, for example, data that you enter into a contact form, provide when placing an order, or submit when signing up for a newsletter.

Other data is collected automatically by our IT systems, either automatically or after your consent, when you visit the website. This includes primarily technical data such as your internet browser, operating system, time of access, or IP address.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to process inquiries, perform contracts, analyze user behavior and, where you have given your consent, for marketing and advertising purposes.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request rectification or deletion of this data. If you have given your consent to data processing, you may revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this and any other questions on the subject of data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is done in particular using analytics and advertising tools, provided that you have consented to such use. Detailed information can be found in this privacy policy.

2. Hosting

External Hosting

This website is hosted by an external service provider. The personal data collected on this website is processed on the host’s servers. This may include, in particular, IP addresses, contact inquiries, metadata and communication data, contract data, contact details, names, website access logs, and other data generated via a website.

The use of the host is for the purpose of fulfilling contracts with our prospective and existing customers and in the interest of secure, fast, and efficient provision of our online services.

Where corresponding consent has been requested, processing is carried out exclusively on the basis of this consent. Consent may be revoked at any time.

Our host will process your data only to the extent necessary to fulfill its service obligations and will follow our instructions regarding such data.

Hosting Provider

Studio Mitte Digital Media GmbH
Tummelplatz 3
4020 Linz
Austria

3. General Information and Mandatory Disclosures

Data Protection

The operator of this website takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable data protection laws and this privacy policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet, for example when communicating by email, may have security gaps. Complete protection of data against access by third parties is not possible.

Information on the Controller

The controller responsible for data processing on this website is:

KRACHER FINE WINE GMBH
Apetlonerstraße 37
A-7142 Illmitz
Austria

Phone: +43 (0) 2175 3377
Email: office@kracher.at

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

Storage Period

Unless a more specific storage period has been stated in this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data, including in particular statutory retention obligations. In the latter case, deletion will take place once those reasons no longer apply.

Legal Bases for Data Processing

Where you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR. If special categories of personal data are processed, such processing is based on Art. 9(2)(a) GDPR.

Where your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Where processing is required to fulfill a legal obligation, it is based on Art. 6(1)(c) GDPR. Processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR.

Where the use of cookies or comparable technologies requires consent, processing is carried out exclusively on the basis of that consent. Consent may be revoked at any time.

Information on Data Transfers to Third Countries

We also use services on our website from companies that may be located outside the European Union or the European Economic Area, or whose data processing may take place there, in particular in the United States. If these services are active, your personal data may be transferred to and processed in such third countries.

Please note that in such countries a level of data protection comparable to that in the European Union may not be guaranteed. For example, companies in third countries may be obliged to disclose personal data to authorities without you having the same legal remedies as within the EU. We do not have full control over these processing operations.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent already given at any time with effect for the future. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6(1)(e) or (f) GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation. This also applies to profiling based on those provisions.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

Where your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising. This also applies to profiling insofar as it is related to such direct marketing.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged infringement.

Right to Data Portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, either for yourself or for transfer to a third party. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us, this website uses SSL or TLS encryption.

Information, Erasure, and Rectification

Within the framework of the applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipients, and the purpose of the data processing, and, if applicable, a right to rectification or erasure of this data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing exists in the cases provided for by law.

Objection to Promotional Emails

The use of contact data published as part of our legal notice for sending unsolicited advertising and information materials is hereby prohibited. The website operator expressly reserves the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our website uses so-called cookies. Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session or permanently on your device.

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them. Other cookies are used to analyze user behavior or to display advertising.

Technically necessary cookies are stored on the basis of our legitimate interest in the technically error-free and optimized provision of our services, unless another legal basis is specified.

Where consent has been requested for the storage of cookies and comparable recognition technologies, processing is carried out exclusively on the basis of this consent. Consent may be revoked at any time.

You can configure your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include in particular:

browser type and browser version
operating system used
referrer URL
hostname of the accessing computer
time of the server request
IP address

This data is not combined with other data sources.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.

The processing of this data is carried out for the purpose of handling your inquiry and, where applicable, for the implementation of pre-contractual measures, or on the basis of our legitimate interest in the efficient handling of inquiries addressed to us.

Inquiry by Email or Telephone

If you contact us by email or telephone, your inquiry, including all resulting personal data, will be stored and processed by us for the purpose of handling your request.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate and manage tracking, statistics, and marketing tags as well as other technologies on our website. Google Tag Manager itself does not generally create user profiles and does not perform any independent analyses. It serves to manage and deploy the integrated services.

Where services requiring consent are loaded via Google Tag Manager, their use is based exclusively on your consent. This consent may be revoked at any time.

Google Analytics

Where you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to analyze the behavior of website visitors. Various usage data may be collected, such as page views, dwell time, devices used, browser information, approximate location information, and interactions on the website.

Google Analytics uses technologies that enable the recognition of users for the purpose of analyzing user behavior, in particular cookies.

Google Analytics is used exclusively on the basis of your consent. This consent may be revoked at any time.

A transfer of data to Google servers in the United States cannot be ruled out.

Google Ads

Where you have given your consent, we use Google Ads, an online advertising program provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to place advertisements in the Google search engine, on YouTube, or on websites within the Google advertising network. In this context, personal data may be processed, such as online identifiers, usage data, device information, IP address, and information about interactions with advertisements and our website.

Google Ads is used exclusively on the basis of your consent. This consent may be revoked at any time.

Google Ads Conversion Tracking

This website uses Google Ads Conversion Tracking, provided you have given your consent. With the help of Google Conversion Tracking, Google and we can recognize whether users have carried out certain actions after clicking on an advertisement, such as completing an order, submitting a form, or performing another desired action.

As a rule, we receive statistical evaluations and not information by which individual persons can be directly identified.

This service is used exclusively on the basis of your consent. This consent may be revoked at any time.

Google Remarketing

This website uses Google Remarketing functions, provided you have given your consent. This allows visitors to our website to be assigned to certain target groups in order to subsequently display interest-based advertising to them within the Google advertising network.

This service is used exclusively on the basis of your consent. This consent may be revoked at any time.

6. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter.

Further data is collected only on a voluntary basis. We use this data exclusively for sending the requested newsletter and do not pass it on without an appropriate legal basis.

Processing is carried out exclusively on the basis of your consent. You may revoke this consent at any time with effect for the future, for example via the unsubscribe link in the newsletter.

Newsletter Service Provider

The newsletter is sent via Mailchimp, a service of Intuit Inc., 2700 Coast Ave, Mountain View, CA 94043, USA.

The data you enter for the purpose of receiving the newsletter is stored on Mailchimp’s servers and processed there. Mailchimp processes this data on our behalf for the purpose of sending the newsletter and for the statistical evaluation of newsletter behavior, for example to measure open and click rates.

7. Plugins and Tools

YouTube

This website embeds videos from the YouTube platform. The operator of the platform is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you visit one of our pages on which a YouTube video is embedded, a connection to YouTube’s servers is established. In doing so, the YouTube server is informed which of our pages you have visited.

In addition, YouTube may use cookies or comparable technologies for recognition purposes. In this way, YouTube may obtain information about visitors to this website. If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online services. Where technologies requiring consent are used for embedding, processing is carried out exclusively on the basis of your consent. This consent may be revoked at any time.

Google Web Fonts (Local Hosting)

This site uses so-called web fonts for the uniform display of fonts, which are hosted locally. No connection to Google servers is established for this purpose.

Google Maps

This website uses Google Maps. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to process your IP address. This information may generally be transferred to Google servers and stored there. We do not have full control over this data processing.

Google Maps is used in the interest of an appealing presentation of our online services and in the interest of making the locations specified on the website easy to find. Where corresponding consent has been requested, processing is carried out exclusively on the basis of your consent. This consent may be revoked at any time.

Google reCAPTCHA

We use Google reCAPTCHA on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entered on this website is entered by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of website visitors based on various characteristics. This analysis begins automatically as soon as the corresponding function is activated.

Various types of information are processed for this analysis, such as IP address, length of stay, or user interactions. The data collected during the analysis is forwarded to Google.

reCAPTCHA is used in the interest of protecting our website against abusive automated spying and spam. Where corresponding consent has been requested, processing is carried out exclusively on the basis of your consent. This consent may be revoked at any time.

8. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal data for the establishment, content design, and modification of our contractual relationships. We process personal data concerning the use of this website only to the extent necessary to enable you to use our services or to bill you for them.

The customer data collected will be deleted after completion of the order or termination of the business relationship and after expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer Upon Conclusion of Contract for Online Shop and Shipping

If you order goods from us, we pass on your personal data to the transport company commissioned with delivery and to the payment service provider commissioned with payment processing. Only the data that the respective service provider requires to fulfill its task will be disclosed.

Payment Processing via Unzer

Payment processing on this website is carried out via Unzer. As part of the payment process, the payment data you enter as well as other data required for payment processing are transmitted to and processed by the respective payment service provider.

The processing is carried out for the purpose of payment processing and thus for the performance of the contract.

Depending on the payment method selected, Unzer or the respective integrated payment service provider processes in particular:

name
billing and delivery address
email address
order data
payment amount
IP address
payment and transaction data

The privacy policies of Unzer and of the payment method integrated in the payment process also apply.

9. Product Search / Website Search

DooFinder Search

In order to make the search on our website user-friendly and to provide you with suitable search results, we use the search function of DooFinder. The provider is DooFinder S.L., Madrid, Spain.

For this purpose, the browser you use may connect to DooFinder’s servers. This enables DooFinder in particular to become aware that our website has been accessed via your IP address.

DooFinder is used in the interest of improved product search and a user-friendly presentation of our offer. Where DooFinder provides technically necessary functions, processing is carried out on the basis of our legitimate interest. Where cookies or comparable technologies are used beyond that, this is carried out exclusively on the basis of your consent.

10. Currency and Changes to This Privacy Policy

We reserve the right to amend this privacy policy where necessary so that it always complies with current legal requirements or to reflect changes in our services and the tools used in this privacy policy.